If You Built It, They Will Come

When it comes to gaining inspiration, Los Angeles has a brand new destination that is sure to revive your spirits.  Hidden within the towering buildings, business offices, and outdoor mall façade of Century City is the ‘Hearst Castle’ of photography. Built on the former sight of the Shubert Theater, the philanthropic force The Annenberg Foundation recently opened the doors to a 10,000 square foot exhibition space named The Annenberg Space for Photography. Much more than just a traditional display area for prints, the center offers a digital projection gallery along with a classroom, workshop, and library – all of which invite you to strike up conversation with a neighbor.

Although the building’s exterior shape is square, Los Angeles based architecture firm AECOM designed the interior to resemble the mechanics of a camera. Even the ceiling, inspired by a convex lens, features a central iris-like design that represents the aperture of a lens. It’s easy to put into words how it looks, but once inside, the experience is something words cannot describe.

In the digital projection gallery, two 7’x14’ seamless glass screens have real-projection imaging systems that exceed the level of image quality offered by Blu-Ray players. Watching photographs appear and fade with this caliber of stunning clarity and saturation paired with surround sound music will make your eyes and ears meld into one – in a sensorial, not literal way.

The inaugural exhibit, “L8S ANG3LES” is currently up through June, 28 featuring the breadth of eight internationally famous contemporary photographers whose works capture and celebrate the convolution of the city of Los Angeles. Each photographer embraces the city in such unique ways; it will inspire you to be the next.  Annenberg’s upcoming exhibit, “Pictures of the Year International”, showcases winners of the famous annual photojournalism contest held since 1944 in the Midwest.  The winning images, chosen from over 45, 000 entries each year, are getting their kicks on Route 66 and headed West for the first time since the contest’s inception 65 years ago.

 

- By Gray Malin

 

Annenberg Space for Photography is open Wed-Sun 11am-6pm; Mon-Tue: Closed. Please call (213) 403-3000 for more information.

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